By R. Christopher Haines, President and CEO Last week Cambridge University announced it believes it’s discovered a way to stop negative thoughts and, someday, remove bad memories altogether. I totally get the reasoning for this and the desire to develop this...
By R. Christopher Haines, President and CEO You know who these guys are. They know who they are. Or maybe it’s scarier if they don’t. But I can tell you one thing: They give the rest of us who need to sell stuff a bad reputation. This example takes the cake: We had an...
By R. Christopher Haines, President and CEO Does anyone else sell a service that’s hard to explain? You know what it is. Your prospects think they know what it is. But it’s hard to convey what this service actually entails. The real issue is that the service is hardly...
By R. Christopher Haines, President and CEO I’m guessing many of you have worked or attended tradeshows in your careers. I’m no different. We just wrapped up working one of our bigger shows of the year. This show was great for us, but they all have their ups and...
By R. Christopher Haines, President and CEO You could classify our organization as an IT vendor. Though we provide services relating to IT, we’re usually positioned between companies and their IT vendors. So we see it all: the good, the bad, and the ugly. I’m usually...
