By R. Christopher Haines, President and CEO Does anyone else sell a service that’s hard to explain? You know what it is. Your prospects think they know what it is. But it’s hard to convey what this service actually entails. The real issue is that the service is hardly...
By R. Christopher Haines, President and CEO I’m guessing many of you have worked or attended tradeshows in your careers. I’m no different. We just wrapped up working one of our bigger shows of the year. This show was great for us, but they all have their ups and...
